Tentative SCHEDULE

New! Initial Session/Speaker Lineup Announced

More sessions and speakers will be announced over the coming months. Check out the lineup below and learn more about the session facilitators on our Speakers page. Specific time slots will be announced in January, but you can take a look at our tentative schedule at the bottom of this page to plan your trip!

Keynote: Information Environment Assessment – Measuring What Matters
Franky Saegerman, NATO

Keynote: Investing in Your Government’s Brand to Drive Results
Erica Pyatt, LinkedIn Marketing Solutions

General Session Panel: Accessibility
Alexa Heinreich, Accessible Social and Emily Lucht, U.S. Naval Academy Alumni Association and Foundation

60 Minutes: Managing the First Hour After a Crisis, Bronlea Mishler, Bronlea M Consulting

Authentic Long-Form Video for Difficult Stories on Social, Zachary Murphy, Washington State Office of Superintendent of Public Instruction

Copyright & Fair Use on Social Media, Julie Tappendorf, Ancel Glink, PC

Diversity, Equity & Inclusion and Social Media, Chris Hsiung, Mountain View PD, Kaitlin Keeler, Oakland County, MI and April Leonard, City of Kansas City, MO

Embracing Negative Engagement to Build Relationships, Jessie Brown, Iowa DNR and Danielle Rogers, City of Newton, IA

Engaging a Diverse Community Through Social Media, Cynthia Lemus, City of Arlington, Texas

Is it Time to Slow Down & Shrink Your Program? Jameil Weldon, Mecklenburg County, NC

Let’s Be Neighbors! Finding Success on Nextdoor, Jessica VanderKolk, City of Battle Creek, MI

Making Your Crews In the Field Part of Your Comms Team, Mike Allende, Washington State DOT

Managing Social for Large Agencies, State & Federal, Andrew Belanger, State of Michigan & GSM Membership Council and Andrew Palczewski, US Department of Education

Mission Possible: Protecting Your Agency’s Brand, Jennifer Casey, Town of Collierville

Other Duties as Assigned: Surviving When Social is One of Many Responsibilities, Kate Langsdorf, City of Newcastle

Social Media Policy Even Your Agency Lawyer Might Not Know, Mark Weaver, Communications Counsel

We’re on TikTok. Now What?, Jordan Gilgenbach, City of Minneapolis

What the Tweet? Navigating Twitter Changes for Government, Natasha Shahani, City of Las Vegas, NV, Angela Pitts, City of Tampa, FL and Mike Allende, WA DOT

Who Owns Your LinkedIn Strategy – HR or Social Media?, Andy Kijinski, LinkedIn Marketing Solutions

Who Wants to Be an Accessibility Rock Star? Emily Lucht, U.S. Naval Academy Alumni Association and Foundation

YouTube: Building Your Cult Following Through Complex Topics, Shauna Lawhorne, U.S. Chemical Safety Board

All Access Sessions

These 3 upgraded sessions only open to in-person All Access and VIP ticket holders. These sessions go more in-depth and take attendees through various scenarios where they’ll practice what they learn from the speaker.

All Access Live Review: Go From Design Disasters to Social Ready, Anndrea Harris, City of Wichita Falls

All Access PowerTalk: Creating & Editing Smartphone Video, Zach Whitney, Utah Department of Commerce & GSM Membership Council

All Access WWYD: Getting Leadership to Subscribe to the Work You Do, Chris Hsiung, Mountain View PD

Speed Sessions

New for 2023! Speed Sessions are open to all ticket holders and are fast-paced presentations where speakers present high-impact actionable advice on their topic in 10 minutes (Think TED talk!). Multiple speakers present during each time slot.

  • Finding & Leveraging Influencers, S. David Ramirez, TINT
  • First Amendment & Social Media, Julie Tappendorf, Ancel Glink, PC
  • How I Learned to Stop Worrying and Have Fun on Social Media, AJ Miller, City of Reno, NV
  • Mastering Emoji for Public Agencies: From 😳 to 😎, Warren Kagarise, King County, WA
  • Government Gets Reels, Angela Pitts, City of Tampa
  • Tools to Say ‘No’ for Your Work-Life Balance, Jason Meinershagen, Central County Fire Rescue
  • Winning Internal Collaborations for Your Social Media Accounts, Marian Doucette, Huron Perth Public Health

Emcees and Hosts

Ariana Donley from Team GSM returns as our lead emcee for the general session stage, and Richard Yeakley, with the City of Longview, Texas, will be your host at the Expo Area Stage! Head there during networking breaks and during the morning activities to participate in fun games, raffles and more. Your virtual host will also be announced soon!


Tentative Schedule

All times below are in Pacific Daylight Time (PDT), the local time in Reno, Nevada. Virtual participant? The event platform will display sessions in your time zone. All Access sessions are special sessions only for in-person upgraded ticket holders at the All Access/VIP level.
Please note: The tentative schedule below is provided for your planning and is subject to change.

Monday, May 1, 2023 (pre-conference) (pacific time zone)

Registration Booth: 9am-9pm PT
Exhibit Hall:
Closed (setup only)

10am-5:00pm PT: Pre-Conference Add-On Workshops ($100 each, 2 hours, in-person only, TBA)
10am-noon PT: Workshop: Government Social Media 101
12:30pm-2:30pm: Workshop: Instagram 201: Beyond Chasing Trends and Posting Photos
3pm-5pm: Workshop: Creating Effective Social Media Reports Your Boss Loves & Understands
7:00-9:00pm PT: In-Person Welcome Reception (Included in ticket price). A separate reception for virtual attendees is online at 5-6pm PT)

Tuesday, May 2, 2023 (pacific time zone)

Registration Booth: 7am-4:30pm
Exhibit Hall:
8am-4:15pm

7:30-9:00am PT: Continental breakfast & on-site activities (breakfast, networking; starting at 8am – vendors, expo stage programming)
8:00-8:45am PT: All Access Session (Open to in-person All Access/VIP ticket holders)
9:00-10:00am PT: Opening General Session
10:15-11am PT: Breakout Sessions (4 concurrent)
11:15am-Noon PT: Breakout Sessions (3 concurrent)
12:15-1:15pm PT: Lunch
1:15-1:45pm PT: GSM professional association business meeting (open to members-only)
2:00-2:45pm PT: Breakout Sessions (4 concurrent)
3:00-4:00pm PT: General Session

Evening Restaurant Romp

Wednesday, May 3, 2023 (pacific time zone)

Registration Booth: 7am – 4pm
Exhibit Hall: 8am-3pm

7:30-9:00am PT: Continental breakfast & on-site activities (breakfast, networking; starting at 8am – vendors, expo stage programming)
8:00-8:45am PT: All Access Session (Open to in-person All Access/VIP ticket holders)
9:00-10:00am PT: General Session
10:15-11am PT: Breakout Sessions (4 concurrent)
11:15am-Noon PT: Breakout Sessions (3 concurrent)
12:15-1:15pm PT: Lunch
1:30-2:15pm PT: Breakout Sessions (3 concurrent)
2:15-3:00pm PT: Networking Break
3:00-4:30pm PT: Golden Post Awards Ceremony

Thursday, May 4, 2023 (half day) (pacific time zone)

On-Site Registration Booth: 7am-11am
Exhibit Hall: 8am-11am

7:30-9:00am PT: Continental breakfast & on-site activities (breakfast, networking; starting at 8am – vendors, expo stage programming)
8:00-8:45am PT: All Access Session (Open to in-person All Access/VIP ticket holders)
9:00-9:30am PT: Speed Sessions (30-min fast-paced top tips featuring several speakers – 4 concurrent)
9:30-10:00am PT: Networking Break
10:00-10:45am PT: Breakout Sessions (4 concurrent)
11:00am-Noon PT: Closing General Session

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