NEWS

SCHEDULE

SPEAKERS

WORKSHOPS

VENUE

PARTICIPANTS

Official SCHEDULE

Learn more about the session facilitators on our Speakers page. If schedule changes are needed, we’ll do our best to make updates here quickly. All times below are in Pacific Daylight Time (PDT), the local time in Reno, Nevada.

  • Workshops: Available for a $100 upgrade each during registration. In-person only.
  • All Access sessions: Only available to All Access Ticket Holders. In-person only.
  • VIP ticket holders: Can attend all workshops & All Access sessions

🖥️ Virtual participant? You’ll get access to the event platform the week before the event. When the agenda is launched on the platform, it will show session times in your specific time zone.

Monday, May 1, 2023 (pre-conference) Pacific time zone

Registration Booth: 9am-9pm PT
Exhibit Hall: Closed (setup only)

Breakout C Lex Nightclub

10:00 am

12:00 pm

12:30 pm

2:30 pm

3:00 pm

5:00 pm

7:00 pm

Workshop Add-on $100: Government Social Media 101

10:00 am – 12:00 pm (120 min)
Breakout C
Zack Seipert, Nathan Mueller, April Leonard, Jessica Pichardo, Marie Tweedy & Ben Hayle

Workshop Add-on $100: Instagram 201: Beyond Chasing Trends and Posting Photos

12:30 pm – 2:30 pm (120 min)
Breakout C
Eva Kirschbaum & Frances La Rue

Workshop Add-on $100: Creating Effective Social Media Reports Your Boss Loves & Understands

3:00 pm – 5:00 pm (120 min)
Breakout C
Sabrina Merritt

Welcome Reception at Lex Nightclub

7:00 pm – 9:00 pm (120 min)
Lex Nightclub

Tuesday, May 2, 2023 Pacific time zone

Registration Booth: 7am-4:30pm
Exhibit Hall: 8am-4:15pm

Breakout A Breakout B Breakout C

7:30 am

8:00 am

8:45 am

9:00 am

10:00 am

10:15 am

11:00 am

11:15 am

12:00 pm

12:15 pm

1:15 pm

1:45 pm

2:00 pm

2:45 pm

3:00 pm

4:00 pm

4:30 pm

Continental breakfast & networking

7:30 am – 9:00 am (90 min)
Breakout A

All Access WWYD: Getting Leadership to Subscribe to the Work You Do

8:00 am – 8:45 am (45 min)
Breakout B
Chris Hsiung

Opening Kickoff: Keynotes by NATO & FEMA

9:00 am – 10:00 am (60 min)
Breakout A, Breakout B, Breakout C
Ariana Donley, Franky Saegerman & more

Using Personality & Humor as a Government Agency

10:15 am – 11:00 am (45 min)
Breakout B
Breakout C: Matt Turner

Embracing Negative Engagement to Build Relationships

10:15 am – 11:00 am (45 min)
Breakout A
Breakout B: Jessie Brown & Danielle Rogers

YouTube: Building Your Cult Following Through Complex Topics

10:15 am – 11:00 am (45 min)
Breakout C
Breakout A: Shauna Lawhorne

Let’s Be Neighbors! Finding Success on Nextdoor

11:15 am – 12:00 pm (45 min)
Breakout C
Breakout A: Jessica VanderKolk

Advancing Diversity, Equity, and Inclusion (DEI) in Government Social Media

11:15 am – 12:00 pm (45 min)
Breakout A
Breakout B: Kaitlin Keeler and Chris Hsiung and April Leonard

Authentic Long-Form Video for Difficult Stories on Social

11:15 am – 12:00 pm (45 min)
Breakout B
Breakout C: Zachary Murphy

Lunch

12:15 pm – 1:15 pm (60 min)
Breakout A, Breakout B, Breakout C

Association Member Meeting

1:15 pm – 1:45 pm (30 min)
Breakout A, Breakout B, Breakout C
Open to GSM association members only

Mission Possible: Protecting Your Agency’s Brand

2:00 pm – 2:45 pm (45 min)
Breakout B
Breakout C: Jennifer Casey

Making Your Crews In the Field Part of Your Comms Team

2:00 pm – 2:45 pm (45 min)
Breakout A
Breakout B: Mike Allende

Who Owns Your LinkedIn Strategy – HR or Social Media?

2:00 pm – 2:45 pm (45 min)
Breakout C
Breakout A: Andy Kijinski

Keynotes: Meta & Janis Burl

3:00 pm – 4:00 pm (60 min)
Breakout A, Breakout B, Breakout C
Ariana Donley, Carlin Daharsh (virtual), Janis Burl & Chris Babiak

Restaurant Romp

4:30 pm – 9:00 pm (270 min)
Breakout A, Breakout B, Breakout C
Optional networking activity

Wednesday, May 3, 2023 Pacific time zone

Registration Booth: 7:15am – 4pm
Exhibit Hall: 8am-3pm

Breakout A Breakout B Breakout C

7:30 am

8:00 am

8:45 am

9:00 am

10:00 am

10:15 am

11:00 am

11:15 am

12:00 pm

12:15 pm

1:15 pm

1:30 pm

2:15 pm

3:00 pm

4:30 pm

5:30 pm

Continental breakfast & networking

7:30 am – 9:00 am (90 min)
Breakout A

All Access PowerTalk: Creating & Editing Smartphone Video

8:00 am – 8:45 am (45 min)
Breakout B
Zach Whitney

General Session: Social Media Accessibility Panel & More

9:00 am – 10:00 am (60 min)
Breakout A, Breakout B, Breakout C
Panel: Alexa Heinrich, Emily Lucht & Jay Wyant; Ariana Donley, Isaac Kikuchi & Kina De Cordoba

60 Minutes: Managing the First Hour After a Crisis

10:15 am – 11:00 am (45 min)
Breakout B
Breakout C: Bronlea Mishler

Is it Time to Slow Down & Shrink Your Program?

10:15 am – 11:00 am (45 min)
Breakout C
Breakout A: Jameil Weldon

What the Tweet? Navigating Twitter Changes for Government

10:15 am – 11:00 am (45 min)
Breakout A
Breakout B: Natasha Shahani, Angela Ramirez & Mike Allende

From Chaos to Calm: Strategies for Surviving Change

11:15 am – 12:00 pm (45 min)
Breakout B
Breakout C: Alix Bowman

Engaging a Diverse Community Through Social Media

11:15 am – 12:00 pm (45 min)
Breakout A
Breakout B: Cynthia Lemus

We’re on TikTok. Now What?

11:15 am – 12:00 pm (45 min)
Breakout C
Breakout A: Jordan Gilgenbach

Lunch

12:15 pm – 1:15 pm (60 min)
Breakout A, Breakout B, Breakout C

Managing Social for Large Agencies, State & Federal

1:30 pm – 2:15 pm (45 min)
Breakout A
Breakout B: Andrew Belanger and Andrew Palczewski

Power of Local Influence: Leveraging the neighborhood with Nextdoor

1:30 pm – 2:15 pm (45 min)
Breakout C
Breakout A: Robbie Turner, Lee Weissmann & Mariaclara Zazzaro

Copyright & Fair Use on Social Media

1:30 pm – 2:15 pm (45 min)
Breakout B
Breakout C: Julie Tappendorf

Golden Post Awards Ceremony 🏆

3:00 pm – 4:30 pm (90 min)
Breakout A, Breakout B, Breakout C

VIP Experience Networking Dinner Activity

5:30 pm – 7:30 pm (120 min)
Breakout A, Breakout B, Breakout C
VIP ticket holders only

Thursday, May 4, 2023 Pacific time zone

On-Site Registration Booth: 7:15am-11am
Exhibit Hall: 8am-11am

Breakout A Breakout B Breakout C

7:30 am

8:00 am

8:45 am

9:00 am

9:30 am

10:00 am

10:45 am

11:00 am

Continental breakfast & networking

7:30 am – 9:00 am (90 min)
Breakout A

All Access Live Review: Go From Design Disasters to Social Ready

8:00 am – 8:45 am (45 min)
Breakout B
Anndrea Harris

Speed Sessions

9:00 am – 9:30 am (30 min)
Breakout A, Breakout B, Breakout C
Choose among several sessions

Social Media Policy Even Your Agency Lawyer Might Not Know

10:00 am – 10:45 am (45 min)
Breakout B
Breakout C: Mark Weaver

Other Duties as Assigned: Surviving When Social is One of Many Responsibilities

10:00 am – 10:45 am (45 min)
Breakout A
Breakout B: Kate Langsdorf

Who Wants to Be an Accessibility Rock Star?

10:00 am – 10:45 am (45 min)
Breakout C
Breakout A: Emily Lucht

Closing session & LinkedIn keynote

11:00 am – 12:00 pm (60 min)
Breakout A, Breakout B, Breakout C
Erica Pyatt & more!

© 2023 Government Social Media LLC