Embracing Negative Engagement to Build Relationships

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It’s no news flash to government social media professionals that we deal with harsh, rude and sometimes horrible comments on social media on a regular basis. Embracing the opportunity in meeting these negative comments with strategy, humor and empathy helps grow trust in your agency, build relationships with residents and overall strengthen your social presences and agency brand. See powerful lessons learned during times of crisis and how to protect the most powerful tool in your arsenal – you. We’ll discuss some rules of engagement, First Amendment considerations, how to get your audiences to advocate for you, embracing negativity during your day-to-day and viral situations, and most importantly, how to build resilience and deal with harsh comments in a way that protects your well-being.

Meet the Speakers