Speed Session: How I Learned to Stop Worrying and Have Fun on Social Media

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At some point, between the hot takes, algorithm changes, and hashtags on Facebook, social media stopped being fun and started being a bummer. In today’s “attention economy,” how does a government entity stand out and grab the attention of citizens to raise awareness of an important issue? How do you make “government talk” digestible in 280 characters? Why can’t updates for citizens be informative and engaging? There is literally no law that says you can’t! AJ Miller, City of Reno Public Communications Specialist, will share how Reno approaches using humor online, why you never punch down, and when you should probably just skip the joke.

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