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We have more than 3,600 emoji at our disposal, with more added each year. The pictograms pop up everywhere, including where you least expect it. In King County, WA, even our food safety rating system is based on emoji. How should you use emoji in your official communications — while striking the right tone and without embarrassing your agency? Emoji offer a way to help us communicate ideas simply and succinctly, relate to our audiences, and add personality to conversations. Learn from real-world examples and the latest research about how to lead by using emoji as engagement and storytelling tools, while balancing accessibility, cultural nuances, and potential pitfalls.